De Beers’ Forevermark celebrates 1,000,000 inscriptions

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Business card recoForevermark, the diamond brand from the De Beers group of companies announced an important milestone as the 1 millionth Forevermark diamond is inscribed at the Forevermark Diamond Institute in Antwerp.

“This is a significant day in Forevermark’s young history. Inscribing 1,000,000 Forevermark diamonds in the six years since launch is a huge achievement and is testament to the appeal of the brand amongst a growing number of consumers,” Stephen Lussier, Forevermark CEO said.

The inscription is the core of Forevermark’s proposition and represents the brand’s promise of a commitment to rare, beautiful and responsibly sourced diamonds. Only when a diamond has met Forevermark’s strict standards can it be inscribed with the individual inscription number and the Forevermark icon.

“The fact that every inscription number is unique and always identifiable as your very own, adds to the allure of our brand offering.” Invisible to the naked eye, it is made using proprietary technology from the De Beers group and can only be seen with a special Forevermark viewer.

Response to the brand has been so strong that Forevermark recently announced the opening of a second Forevermark Diamond Institute facility in India in early 2015 to meet continued demand for inscription and grading services.

“We are delighted to be able to say that there are now 1,000,000 inscribed Forevermark diamonds that have met our stringent criteria. Inherently beautiful, sourced responsibly and of the highest quality, these are diamonds consumers around the world can be proud to own and wear,” Lussier added.

About Forevermark

Every Forevermark diamond is inscribed with a promise; a promise that it is beautiful, rare and responsibly sourced. Less than one per cent of the world’s diamonds are eligible to become a Forevermark diamond and be inscribed with the Forevermark icon and individual number. Forevermark is a diamond brand from the De Beers group of companies and as such, benefits from over 125 years of diamond expertise. Forevermark diamonds are carefully selected and come from sources committed to high standards; are beautifully crafted by a select group of Diamantaires; and are exclusively available from select jewellers.

Forevermark Inscription & Grading

Invisible to the naked eye, the inscription is made using bespoke technology from the De Beers group. It is also recorded on the personalised Forevermark identification card which comes with each and every Forevermark diamond. The actual size of the inscription found on Forevermark diamonds is only 1/20th of a micron deep and can only be seen using a special Forevermark viewer which can be found in Authorised Forevermark Jewellers. It is confirmed by leading gemmological institutes that the Forevermark inscription does not affect the internal quality of a diamond in any way.

Authorised Forevermark Jewellers are able to provide a Forevermark Diamond Grading Report. It is an accurate blueprint of the qualities – cut, colour, clarity and caratage of each Forevermark diamond. The Forevermark Diamond Grading Report also features the individual identification number inscribed on the diamond and a specifically designed security hologram, providing reassurance that the Forevermark Diamond Grading Report is valid and genuine. For more information and to find your nearest Forevermark Jeweller offering Forevermark Grading Reports go to

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