De Beers Group has announced the value of rough diamond sales (Global Sightholder Sales and Auctions) for the tenth sales cycle of 2019. Cycle 10 2019 provisional sales value represents sales at 17 December 2019.
According to the diamond mining major, the provisional sales stood at US$425 million. This was better than $400 million recorded in actual Cycle 9 2019 sales figure. However, this was worse year-on-year as it was less than the actual $500 million sales figure for the tenth sales cycle of 2018.
Bruce Cleaver, CEO, De Beers Group, said: “Following continued polished diamond price stability in the lead up to the final sales cycle of the year, we saw further signs of steady demand for rough diamonds during Sight 10.”
De Beers said its provisional year-to-date sales stood at US$4.04 billion while is less than US$5.39 billion recorded in 2018.
Forevermark In Belgium
Forevermark, the diamond brand from De Beers Group, has launched in five jewellery stores in Belgium through a partnership with Gautam Diamonds.Forevermark jewellery will be available in Gautam stores in the historic Grand Place/Grote Markt and Galerie de la Reine/Koninginnegalerij in the city, as well as in three Antwerp Diamonds by Gautam stores in Brussels Airport.
The official launch will take place on 11 December in the Galerie de la Reine store from 7pm, and will include a display of some of the Forevermark Red Carpet Collection, featuring pieces that have been worn by A-list celebrities at renowned awards ceremonies.The launch brings the total number of countries where Forevermark is available to 34, and further extends the brand’s presence in Europe, following the announcement last year of new retail partnerships in Germany, France and Italy. Forevermark CEO, Nancy Liu, said: “We look forward to working with Gautam in their historic locations in the heart Brussels and at the airport. Bringing the Forevermark story and brand promise of diamonds that are beautiful, rare and responsibly-sourced to new countries in Europe has been a great success in recent years and we look forward to a bright future in Belgium.”
Gautam Diamonds Managing Director Yudhi Gautam said: “Finding a partner like Forevermark that has a respected brand offering that resonates with consumers and matches our own commitments so well is truly exciting. We are delighted to start this journey and look forward to the successes ahead.”