De Beers Rough Diamond Sales Jump In September

De Beers said market for rough diamonds is improving as many economies around the world are slowly opening for business following COVID-19 induced lockdowns. The diamond major revealed this on its latest report on the value of rough diamond sales (Global Sightholder Sales and Auctions) for the sixth and seventh sales cycles of 2020. 

According to De Beers $320 million worth of diamonds were sold during Cycle 7 2020, which was better than the actual figure of $116 million recorded in Cycle 6 2020 and $287 million registered during Cycle 7 2019. Cycle 7 2020 provisional sales value represents sales as at 10 September 2020 while cycle 6 2020 actual sales value represents sales between the dates of 27 July and 13 August.

Bruce Cleaver, CEO, De Beers Group said diamond markets showed some continued improvement throughout August and into September as COVID-19 restrictions continued to ease in various locations, and manufacturers focused on meeting retail demand for polished diamonds, particularly in certain product areas. 

“Overall industry sentiment has become more positive as jewellers in the key US and Chinese consumer markets gained confidence ahead of the important year-end holiday season, supported by strong bridal diamond jewellery demand across markets,” Cleaver said.

“Accordingly, we saw a recovery in rough diamond demand in the seventh sales cycle of the year, reflecting these retail trends, following several months of minimal manufacturing activity and disrupted demand patterns in all major markets. It’s clear that the recovery is at an early stage and we expect that it will take some time to get back to pre-COVID-19 levels of demand.”

De Beers added that owing to the restrictions on the movement of people and products in various jurisdictions around the globe, it has continued to implement a more flexible approach to rough diamond sales during the sixth and seventh sales cycles of 2020, with the normal week-long Sight events extended towards near-continuous sales.

“As a result, the provisional rough diamond sales figure quoted for Cycle 7 represents the expected sales value for the period 19 August – 10 September, and remains subject to adjustment based on final completed sales.”

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