Mr Wangu Mphinyane

The St Louis Export (SLE) Formula One (F1) promotion which saw entrants stand a chance to win a trip to the Brazilian Grand Prix came to a fantastic close on 5th November 2013. The lucky winner, Mr Wangu Mphinyane, was announced live on Yarona FM’s FSB, marking the culmination of the nine week long promotion.

The St Louis Export F1 which ran from 4th September 2013 to 5th November 2013 and was open to all persons over the age of 18. St Louis Export consumers from as far as Maun and Tsabong took part in the promotion in a bid to win the coveted prize. To enter,  customers simply had to purchase a 340ml bottle of St Louis  Export and text the unique code on the under liner along with the words F1 Brazil to 16565.

“It’s been a phenomenal nine weeks of bringing our customers a taste of Brazil. From the incredibly exciting launch, to the many activations and race screenings there has been a great deal of build to this moment. With the introduction of our very own St Louis Export Guy (“The SLEG”) to the public proved especially intriguing,” Said KBL’s Premium Beer Marketing Manager Ms. Amakura Erbynn.

A live draw the determined the ultimate winner, before both an internal and external auditor, from a randomly selected shortlist of 10. St Louis Export hampers were awarded to the nine runner-ups. Mr Mphinyane and three of his friends will see an all-expenses paid trip to Sao Paulo, Brazil, to take in the sights and sounds of the city courtesy of Kgalagadi Breweries Limited (KBL). The group will experience the main event, the Brazil GP finale, set to take place on 22nd November 2013.

“We would like to thank Batswana for their unwavering support . It’s incredible to have come full circle in naming our lucky winner.  I’m sure he is the envy of many and we couldn’t be more thrilled for him – this is only the beginning!”, concluded Ms. Amakura Erbynn.