Lansmore Masa Centre has collaborated with distributor Benju to launch yet another impressive first for Botswana: Absolut Gaborone at Lansmore. The rooftop bar is housed beside the hotel’s now infamous rooftop pool, overlooking Gaborone’s dazzling cityscape.
Rupert Elliott, General Manager, Lansmore Masa Square said they were incredibly pleased to have been able to partner with Benju on such an exciting project. After a great deal of planning and preparation, the launch proved to be an incredible success and I’m pleased to say Absolut Gaborone at Lansmore is very much open for business.
“Offering the full bouquet of Absolut Vodka flavours and varieties, we’re to provide Batswana with a uniquely mesmerising experience, be it through sundowners after work or a cheeky cocktail with friends. You couldn’t ask for a more beautiful setting or view.”
The launch of Absolut Gaborone at Lansmore drew a crowd of well over 300, with Absolut in limitless supply and canapés circulating the chattering crowd. The bar boasts of a variety and flavours of the Absolut brand, along with a host of other beverages. The evening’s entertainment, moreover, came in the form of local DJ Deven, with a strong focus on a distinctly social and interactive atmosphere.
The link between Absolut and Lansmore proved natural, as Lansmore Masa continues to pride itself in offering new and unique ways to provide guests and patrons with a quality and level of service previously unknown to Batswana. The hotel has already seen many a “first” launch, and the rooftop bar is considered to be simply yet another perk to those frequenting the ever-popular lifestyle and hospitality destination.
David Judd, Sales Manager at Benju added they definitely take pride in having partnered with such a prestigious brand such as Lansmore.
“Absolut Vodka has a strong fan base locally and there proved to be a definite need for such an experience – and that’s precisely what Absolut Gaborone at Lansmore is: an experience. Our relationship with Pernod Ricard and Lansmore is the perfect cocktail for a winning venture and we are truly excited that this offering has already been well received as a true pillar in the lifestyle and entertainment scene for locals and tourists alike.”
Absolut Vodka is distributed by Benju within the Botswana market through its relationship with French producer of distilled beverages, Pernod Ricard. Absolut Gaborone at Lansmore is a joint collaboration between Benju and Lansmore Masa Square.
“It was a truly magical night for all. We’re all just looking forward to what the future brings and to what we bring to Botswana: something uniquely different and truly exceptional,” concluded Elliott.
